Sustaining Change

   Here is an insightful 2016 interview with author and digital media iconoclast Douglas Rushkoff by Nonprofit Quarterly magazine on how the nonprofit business model is as important for communities as the services they provide.

   In Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity, Rushkoff argues we have failed to build the distributed economy that digital networks are capable of fostering and have instead doubled down on the industrial age mandate of growth above all. 

   "What nonprofits have to realize is that growth can be a happy side effect of reaching more people and doing more things. The one advantage the nonprofit sector has over its for-profit counterparts is that you don’t have the obligation to grow. You are not structurally required to grow, and if you don’t play that advantage, then you’re going to get eaten, one way or the other."